Wenzhou luxury consumer reputation. 2010-2011, released by the World Luxury Association China luxury consumption Urban Survey report shows that the ability of luxury consumption in Wenzhou immediately after Beijing, Shanghai, Guangzhou, Hangzhou. More than a year, the consumption of luxury goods on the one hand still maintain high growth, on the other hand, the complaints have gone up. 3.15 International Consumer Rights Day on the occasion, the Reporter launched an investigation -
Big brands do not fly when the reporter Report Command Center learned from the Municipal Administration of Industry 12315 complaints since last year, many first-tier luxury Replica Watches brand in the list of complaints.
February 14 this year, there have been complaints that the 10 days before the Overseas Chinese Hotel Louis Vuitton store to buy a LV belt, belt buckle scratches belt use requirements of the repairs to the store; store allowed then two weeks, if the scratch traces of deeper, only to change the belt buckle, customer desperation only complaint “12315″. Finally, after the Industrial and Commercial Bureau staff mediation, the store to the user to replace the belt head. The user then a wish, but let the heart of the whole process is very fun. The reporters view the records of complaints, found that from January 1, 2011 to March 12, 2012, shown to contain the keyword of “LV” 9.
The other big names such as Gucci, Prada, D, & G and Hermes spared, complaint records show: Gucci trousers to wear day pilling; Prada shoes to wear for a month upper broken the heel off; the D & G T-shirt fade ; Armani suit collar is broken; Ironically, buy a new pair of Ferragamo shoes, should be attached to “plaster”.
The luxury car quality complaints increased year by year
Wenzhou Hao vehicles already claim to fame in recent years, development is rapid, but with high car ownership rising in tandem with quality complaint records. The reporters found that in the 12 315 complaints and reports, command center, from the beginning of last year to early March this year, complaints on the luxury car brand.
Complaints mostly related to the quality and service. Such as October 2011, people spent 136 million on the purchase of the Mercedes-Benz s400, a month after the door can not open, and ignition points vain, and other issues, to the store to test did not find something wrong in what. After the intervention of the business sector until early December, only then this car s400 fully repaired. A complaint records: one in February 2011 to purchase the Mercedes Benz, there is the engine oil leakage and other issues, maintenance of the 16 quality problems, industrial and commercial intervention of failed mediation, and finally had to go the legal channels. The other a little bit funny complaint records: the customer to buy a Porsche, mention car tire is the tire of the BMW …
In addition, the complaint records of the Porsche car there are oil spills, engine failure, etc.; Audi “burning oil” problem recurring; BMW in the process of moving an unexpected spontaneous combustion!
High-end watch phone also less worry
The complaint records show that the luxury brand of watch is frequently the quality and after-sales issues.
August 11, 2011, the public counter in the open Pacific Mall Cartier purchased a watch, did not think even two months after the stop and go. Bianxiang City of Industry, consumer protection branch to the counter and demand a replacement is rejected, complaints, reached only after a coordinated maintenance results.
There are people who want to own Cartier watch another strap to pay 1900 yuan of book one, the results after the arrival found that the model does not match. Members of the public request for a change, should be rejected, after also the industrial and commercial staff mediation, the shop before they agree to replace the right strap.
Another Wenzhou selling watch brand Omega complaint, Miss Fang of the public to buy an Omega watch, second hand several times to strike that sent the shop rework many.
In recent years, the rise of the luxury mobile phone is the same “list”, Porsche mobile phone, a consumer bought a 15,800 yuan in wealth center upgrade during the warranty period, resulting in a black screen. Trade and Industry to intervene after they discovered that the shop did not tell consumers to replace the motherboard …
The luxury brand overall quality is still good, but do need to improve follow-up services
The luxury of complaints in recent years significant growth has been an indisputable fact, not only in Wenzhou, all over the country such events is endless, which could not help but frustrating about: spend such a big price to buy things, the original and did not imagine that is so perfect. Some people even said that many luxury brands inroads into emerging markets like China, originally adhere to the origin, handmade production distortion, aliasing, the quality of course, also be affected.
“Although the sound a lot, but we must first clarify a concept: that luxury is not does not break precisely because a lot of luxury hand-made, in the course to be careful.” Wenzhou wealth shopping center sales manager Huang Xiaojie tell reporters, a lot of luxury quality problems are in fact used by customers, caused by improper conservation, such as some brands of shoes, the use of environmentally friendly glue, shoes soaking unglued, it is best not to wear rain; some leather bags, but also pay attention to water. In addition, the purchase channels, consumers have to pay careful attention, and now too many fake luxury goods on the market, the quality is not guaranteed.
“Luxury brands in China’s foreign landing more and more, but not a long time, some brands of after-sales service does not fully kept pace.” Chen, Wenzhou wealth of shopping malls planning manager, said the soaring sales of luxury goods in recent years, non-indeed more, this has to remind the luxury brand to constantly improve their own services, to be cast aside, more to listen to the voices of consumers. At present, some luxury brands also attaches great importance to this area of work, some will be sent a “mystery guest” to the store, sampling and monitoring of products and services. City Land Rover and other luxury car operators, Fairmont Industry executives, Mr. Wu also told reporters that the luxury Rolex Replica Watches brands, to maintain the sharp rise in the quality complaints are inevitable, but fair to say that the quality of luxury cars problems than the less common brands as car manufacturers and operators, on the one hand as far as possible to eliminate the problem, if there is a problem, to face him as much as possible so that consumers do not spend is really regrettable that injustice money.
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China has become the number one consumer of luxury goods, complaints related to increased year by year
On March 3 this year, internationally renowned strategy consulting firm Bain & Company partner Bruno Lanna in Shanghai revealed that the last two years, the Chinese luxury goods market has been showing an unprecedented strong growth, preliminary assessment of the 2011 Chinese people the luxury The total amount of spending over 270 billion yuan, the overall annual increase of between 25-30%, and has been ranked first in the world. At the same time, the luxury big complaints has increased steadily. According to the Consumer Protection Center of the World Luxury Association statistics, since March 2010, the Association received all kinds of big aftermarket complaint data up to 1237, more than one million watches and tens of thousands of packets, which involves the quality of goods complaints accounted for 67% involving after-sales service complaints accounted for 33 percent, to solve the proportion accounted for only 26 percent expressed dissatisfaction with the consumers to submit complaints, most of the luxury brand aftermarket attitude.


























